The vast majority of healthcare information is accessed through digital channels. That’s why Omnicom Health Group launched iVenturesHealth, a dedicated technology-enablement group. iVenturesHealth has a simple goal: to help life science companies use technology to communicate better, manage digital better, and innovate more smartly. We offer technology consulting services and data management expertise, along with proprietary software solutions to help clients manage work and connect with customers more effectively.
We are also partnering with leading technology and analytics companies like Google, IBM Watson and Annalect to support our products and services.
In March, Omnicom Health Group attended SXSW 2017, which is one of the largest, most renowned interactive global conferences in the world! SXSW offers an abundance of information about the latest innovations in healthcare and medtech. Among all of the impressive new companies, technologies, and ideas at SXSW, four major medtech trends rose to the top: Artificial Intelligence, Wearables, Virtual Reality, and Data.Read More
Capgemini Consulting and Omnicom Health Group conducted a survey with nearly 900 US healthcare providers and uncovered key trends to help Pharma companies develop strategies to compete effectively with newly available data and technology. As financial risk shifts from the payer to the provider, the pharma industry must adapt how it demonstrates the value of its products to providers. Just a few of the report’s key findings reveal the primary reliance on real-world evidence for provider treatment decisions and a call to action for pharma companies to advance more effective digital communications.Read More
We anticipate that 2017 will not see the introduction of a "blockbuster" technology, but rather a year of growth and refinement to existing health-tech innovations. Four areas that we're keeping a close eye on are healthcare data applications, patient focused technology that moves beyond the doctor’s office, voice recognition technology, and new messaging interfaces.Read More
Advancements in voice recognition technology have created a new user-friendly interface, one that is approachable by everyone, including those who are not tech savvy. Read more to find out how voice recognition can be used in healthcare.Read More
Advancements in transdermal technology and patient-generated data are at the forefront of wearable technology. Wearables have gone beyond activity monitors, and in some cases can be sensors, monitors, and drug delivery systems.Read More
At Omnicom Health Group, we believe that artificial intelligence and cognitive computing are transforming healthcare.Read More
Omnicom Health Group’s technology team had a the incredible opportunity to exhibit at and lead the inaugural Lions Health MedTech Expo at the Cannes International Festival of Creativity in France in June.Read More