As the COVID-19 pandemic began, our people wanted to find a way to thank, honor and support healthcare workers—those who risk their own health and lives caring for the rest of us. We created #UniteInGratitude, a national pro bono campaign with a reimagined American flag made from the fabric and colors of the hospital to inspire gratitude and support. Hollywood icon Dennis Quaid, along with other Omnicom agencies, production partners, and even clients (Merck and Pfizer) lent their help to this effort. Our multichannel campaign also features an e-commerce site, UniteInGratitude.com, where proceeds from the purchase of Gratitude Flags and other gear go directly to the CDC Foundation’s Coronavirus Emergency Response Fund to help support a wide variety of essential needs, including personal protective equipment (PPE), medical supplies, emergency staffing and more. We’re proud of #UniteInGratitude, but even more than that we’re grateful to the doctors, nurses, EMTs, pharmacists and other healthcare workers who continue to serve all of us on the frontlines of the pandemic.