Your Blueprint to
Accelerate Success
At OHG, we’re not just envisioning the future— we’re actively shaping it
Our health solutions are designed to elevate your healthcare objectives, seamlessly integrating with your strategies to accelerate success in an ever-evolving healthcare landscape. These solutions provide concrete answers to pressing healthcare challenges, spark innovation, and inspire teams with tailored approaches that match the pace of progress in healthcare.
Our goal is simple yet ambitious: to be the case study that others aspire to emulate. Explore each solution below to discover our unique offerings and see how OHG can accelerate your healthcare goals.
Healthy.AI —
Reimagined for healthcare
Healthy.AI is an end-to-end AI solution that revolutionizes healthcare communication by integrating machine learning with human insight. Our holistic approach leverages data, technology, and human intelligence to deliver actionable insights, personalized content, and operational efficiencies, all driving measurable outcomes in healthcare communications.
Healthy.AI is not just a collection of isolated services; it is a fully integrated solution that addresses the complex challenges of healthcare marketing. Each of the four key areas—Strategy + Insight, Creative + Content, Production + Activation, and Performance + Optimization—works in concert to enhance the effectiveness of your marketing efforts, all while ensuring patient privacy, data accuracy, and the ethical use of AI. This holistic approach upholds the highest standards in healthcare communications, delivering superior outcomes for both healthcare professionals and patients.
Strategy + Insight
Empowering informed decisions through data-driven insights, this area accelerates strategic planning and improves patient outcomes by providing precise, actionable intelligence.
The premier, industry-recognized solution designed for health
Omni, the leading open operating system, serves as the foundation for Omni for Health, a solution specifically designed for healthcare. Omni for Health seamlessly integrates patient, healthcare professional, and payer data into a HIPAA-compliant secure data lake, ensuring confidentiality and privacy. It also leverages Omni Assist to harness the latest OpenAI GPT models, delivering real-time insights and recommendations that accelerate workflows from audience development to campaign optimization. This powerful combination uncovers behaviors, develops segmented and microsegmented audience profiles, and optimizes messaging and channel selection with industry-recognized precision, all while transforming insights into outcomes in record time.
Accelerating insights with L.E.A.D.,
Live Evidence Analytics Database
L.E.A.D. revolutionizes how we harness evidence-based data, providing a powerful tool to accelerate medical insights, literature reviews, and competitive intelligence. By mining through vast databases of real-time evidence, L.E.A.D. rapidly synthesizes critical information, offering market-specific insights and predictive analytics. This advanced capability informs strategy, drives actionable reach, and enhances customer experiences, ensuring that every decision is grounded in the most current and relevant data.
Creative + Content
Leveraging the latest AI to elevate creative development and content quality, ensuring compliance and innovation in healthcare communications.
Harnessing strategic partnerships for AI‑driven creative inspiration
Through strategic partnerships, including access to OpenAI’s advanced technologies, we harness powerful generative AI to elevate creative and content development. From conversational AIs that deepen patient engagement to synthetic research that drives actionable insights, our tools seamlessly integrate into creative workflows, inspiring innovative, personalized content that stands out in the healthcare landscape.
Transforming medical, legal, and regulatory (MLR) processes with AI-enabled solutions
Claims™ Services provides teams with a real-time Single Source of Truth (SSOT) for a Brand’s claims/messaging and MLR-precedent across customers and channels that fuels consistency and efficiency.
Production + Activation
Blending human creativity with AI-driven production to deliver scalable and personalized healthcare content, efficiently cutting costs and speeding up delivery.
Modular content and data driven creative for healthcare
ArtBot seamlessly activates automated, scalable modular content for omnichannel delivery, adhering to healthcare communication standards for accuracy, clarity, compliance and ethics. ArtBot transforms content creation and delivery, ensuring high-quality, personalized healthcare content at scale, dramatically reducing time to market and increasing efficiencies and velocity—enabling more with less. Healthy.AI’s feedback loops and adaptive learning continually enhance content based on customer responses and market trends, leading to significant flexibility and speed and overall cost efficiency.
Performance + Optimization
Automated optimization ensures your campaigns are always performing at their best, driving higher engagement and delivering more impactful results with less effort.
AI-driven performance and optimization
Omni powers automated optimization across content, placement, and budget strategies, using advanced AI to refine campaigns in real time. By integrating diverse data sources, Omni enhances engagement and outcomes, turning insights into actionable strategies for continuous improvement in healthcare marketing.
Preparing for tomorrow, today
Our objective is simple: business impact over trendy tactics. OHG Health Fusion is our innovation and thought leadership platform to deliver better, stronger solutions. Health Fusion also hosts an event series focused on highlighting digital innovation within the healthcare industry through Health Fusion: TechX. This event offers clients and agencies a glimpse into the latest technological advancements and how they apply to life sciences and healthcare marketing.
We believe in harnessing the power of differences to effect positive change
At OHG, diversity, equity, and inclusion are core to our identity. Our strength comes from the diverse perspectives of our people, driving our impact. Our DE&I Health Solutions support these differences, fostering equity within our network and communities. This commitment is integral to our culture, helping us grow stronger and drive meaningful change in healthcare and beyond.
Healthy Inclusion is our mission to become the most diverse, welcoming, and inclusive healthcare communications organization. We achieve this by embracing people, programs, and ideas that advance social and health equity. As the cornerstone of everything we do, Healthy Inclusion drives our commitment through OHG-wide processes that foster a culture of inclusion—recruiting, development, training, and our DEI-U learning initiative are just a few examples. We also curate and guide agency DE&I initiatives, centralize efforts like #BlackHealthNow, and engage with clients to identify opportunities for greater health equity. Together, we reshape how we understand and impact the world, ensuring our work celebrates diversity and makes a lasting difference.
HiView provides a tailored approach to making our communications, training materials, and client work as inclusive as possible. Our approach leverages proprietary tools and extensive expertise to ensure clarity, diverse visuals, cultural sensitivity, accessibility, inclusive design, and appropriate representation. These elements make the communications understandable, respectful, and relatable to a diverse audience, fostering enhanced engagement and effectiveness.
CraftLab, the industry’s first student-led embedded communications agency, is dedicated to attracting and developing diverse talent. OHG sponsors CraftLab to accelerate the skills of diverse college students and build a strong talent pipeline. The program engages top students from a wide range of universities and select standout participants from our highly competitive summer internship program. By working on real projects, pro bono initiatives, and client work, students gain invaluable healthcare experience and a competitive edge in their careers.
Employee Resource Groups
Embracing all of our employees is vital to upholding our commitment to Healthy Inclusion and making strides to become the most diverse, welcoming, and inclusive healthcare communications organization. At Omnicom Health Group, our numerous employee resource groups (ERGs) provide our diverse talent with opportunities to come together for support, mentorship, and community.
Development Partnerships
We partner with and support many community-based and national organizations that focus on creating opportunities for diverse talent.
Talent Partnerships
We partner with and support many community-based and national organizations that focus on creating opportunities for diverse talent.
Community Engagement
OHG is woven into the fabric of our communities, actively participating in and supporting events, outreach, and speaking engagements that foster connections and drive change.
Investing in people yields the highest returns
OHG is deeply committed to the enrichment and growth of our people and clients. Our bespoke continuing education offerings are shaped to elevate and educate our employees from across the full lifecycle of their careers, from our junior newcomers to our senior leaders, and the clients that we partner with. When our people grow, our brands and clients shine.
40+
Instructor-led courses
10K+
Instructor-led courses
50+
subjects and
hundreds of in‑demand skills
8
Marquee growth accelerator programs
of participants said that time spent in our programs is worth the time invested
of participants left with increased knowledge and skills
of participants felt more prepared to apply learnings back in their current roles
Our marquee growth programs
Provides employees and client partners new to the world of healthcare communications a soup-to-nuts overview of the biopharmaceutical industry and its key players. Accelerate your career in healthcare communications by learning what we do, why we do it, and, most important, the impact we can have on healthcare.
New to oncology? As a client or as part of the OHG team, we’ve got you covered. From the basic biology of cancer through the new and exciting therapeutic landscape, our OHG faculty gives a 360° education on the science, data, and nuances of how different healthcare providers manage the treatment journey of patients.
In Rare U, OHG team members and our clients receive a ground-up education on the complex landscape of rare diseases. OHG’s subject matter experts teach participants the key therapies, players, and best practices critical to being effective when engaging with the providers, patients, and caregivers in the rare disease community.
We are committed to making OHG the most diverse, welcoming, and inclusive healthcare communications network in the world. That’s why we developed DEI U, which is a learning curriculum purposely built to aid employees on their journey to Healthy Inclusion and becoming a champion of diversity, equity, and inclusion at OHG.
Leading U, our management and leadership accelerator, gives leaders at all levels the skills they need to drive team performance, engagement, and client success in today’s rapidly evolving business environment. Leading U empowers its participants to provide high-impact feedback, delegate effectively, and improve the relationships, productivity, and self-reliance of their teams.
How do you make great content even better? By understanding how all the pieces of the media puzzle work together. Developed in partnership with Omnicom Media Group, Media U provides employees with a baseline knowledge of the media landscape needed to achieve dimensionalized storytelling—the heart and focus of our OHG strategy.
Ensure your brand applies advanced and proven customer experience strategies. Omnichannel U has been carefully crafted and curated from subject matter experts across OHG to educate and empower employees of OHG agencies and clients by simplifying Omnichannel principles, defining key terminology, and highlighting best practices and ways of working to build comprehensive Omnichannel capabilities.
Unlocks the power of Omni Health—The OHG proprietary precision healthcare marketing platform born from the Omnicom juggernaut “Omni.” Participants will become fluent in how Omni Health’s audience data, market overviews, and profiles can bring inspiration to content, support for communication strategies, and value for their clients.
Accelerate your professional development
With 40+ instructor-led offerings and thousands of on-demand resources, we’re here to help you tackle what’s now—and next.
Elevate your teams’ effectiveness
Our customized team effectiveness engagements help new and existing teams to unlock their full potential by:
• Developing a shared vision
• Clarifying roles and responsibilities
• Tapping into working styles and strengths
• Establishing trust
• Creating team alignment and ways of working
For more information or general inquiries about our client-facing programs, please contact us.